Ok lets be real, I am terrified. I am terrified that I will fail and have no idea what I am doing. It is not a weakness to admit that you are scared. The fear is honestly what will drive you. I will use that fear to make myself better. If I went into this confident that no matter what I would succeed then I would not take the time to listen to people who have advise for me.
I have had a couple of conversations with people who have worked in sales, but I would say the best conversation I had was with my boyfriends mom.
The first person I talked to had a lot of advise to give, but the conversation was centered around what they did specifically in their job. This person came from theme parks, so still in the entertainment industry as I am. I was able to pull some things out of the conversation, but not as much as I hoped. The take away from this conversation was that prospecting and making the list for prospecting will be a long process. I was also told by this person that everyday I need to be prospecting, because for every 100 people I prospect to maybe 1 person will actually book an event. So the more people I reach out the better chance I have at getting someone to book with us.
The next person I talked to was someone who I worked with in hospitality so this one was a bit more personal for me. While working with this person I did see one side. I worked as the Accounting Manager and they worked as a Sales Manager. I saw the backside of sales. This conversation gave me the other side, the actually selling side. This conversation was more helpful than the first because I learned a process. The first conversation was more someone telling me what they liked about sales and how it was for them. This conversation gave me information that could be used for any industry. I learned that you have to find companies around you that could use your product and then get the contact information and reach out to them and show them your product. Then you go into contracting and execution of the actual event.
I also had a conversation with one of my best friends. She works for a huge company and does sales. Talk about someone who is at the top of her field. In talking to her I learned about making relationships with my groups and events. Building relationships help to bring repeat business. I also learned from her that huge companies do not book their own events. They use a different company to plan all their events for them. She said she would connect me to those companies. I am learning more and more that a lot to do with sales has to do with the connections you know.
Finally the best conversation was my boyfriends mother. Why this conversation stuck out to me as the best or the most successful conversation was because she related everything she talked about to me and my industry. She taught me how to look at the product that I have and think about who that would appeal to and reach out. For example if I wanted to do or promote an event that had to do with families then I need to look at parent groups or daycares and things like that. The advise I was given before was to reach out to as many people as possible and then hopefully a couple would say yes. Her approach would mean less work because you are thinking about how your product would benefit certain people or groups so they would be more interested in saying yes rather than just spamming everyone.
Every conversation that I had was a good one and I did get something from each of them. If you are consistently positive then you will get something from every interaction you have. You will learn more when you have an open mind as well. If you are humble and realize that someone may know more than you then you can learn from them. I did talk to some people who are younger than I am and I did learn something. In my past I have had an issue with people who are older than me not wanting to listen to me because they did not feel like I know more than they did just because I was younger. I decided after experiencing that first hand I would never do that to someone else.
What I enjoyed most about the different people I talked to was the variety. I was able to see a different side of sales with each person I talked to. There are so many different ways to approach sales and so many things that you can do with it. The most important thing I learned from each person was that the harder I work the more successful I will be.
After talking with each person I do feel more confident. I can do this!! Let the journey begin.