Setting Up The Department

I have had the conversations I needed to in order to get an inside look at what a Sales and Marketing department would look like.

Besides learning what I need to do to bring people and groups in I also learned that there are a lot of things that I do not have and I will have to create. I need to build a foundation and create one sheets with information about what we offer so that I will have informational sheets for when I go to companies and start prospecting. I need to have something to leave them with otherwise as soon as I walk out the door I will be forgotten and then it would have been for nothing.

Ok so what do I need to create:

  • FAQ
  • Fact Sheets about locations
  • Packages we have
  • Timelines
  • Updated Contracts
  • What food selections we have
  • BEO (Banquet Event Order)
  • A Spreadsheet for communication
  • Quotes
  • Invoices
  • Event Master Form
  • Flyers for Specific events

I also need to come up with promotions to try and sell events, the marketing side. For the first thing I am going to do is put up an event table at each of our locations with a contest to win a free event. I am going to do a jar where people have to guess how many items in the jar in order to win. This will give me contact information for people who already go to our locations, but may not have thought about having an event with us. I think one of the biggest reasons we do not have more private events is because people don’t even think we do that. If that is the case these tables will help with that. I am fortunate that I already have people walking in the door that I can sell to, but the whole goal is to bring in more and try and bring new people in. This table idea will not help with brining new people in, unless word of mouth gets around. What it will do is help generate extra income from the guests that already walk through our doors.

Another thing I have learned from my research is that you have to utilize what you have. Think about what makes your company special. Also how can your company help someone else or groups. We are normally so focused on working on the company from the inside out that we never really take the time to see our company from our guests perspective. By thinking about how the guests look at us we will be better able to sell them something they didn’t realize they needed.

The thing that makes what I am selling beneficial to a certain group would be making something that can be a frustrating situation an easy one. I am able to sell birthday party packages to our guests. With the birthday party packages we can do a public showing, so it is more affordable, and we can do a private event for them, something more special and not everyone does it. By creating, because we do not have anything like this now, birthday party packages we are able to assist parents in trying to figure out what to do for their child’s birthday party. Birthday party planning can be frustrating for some, so if I can create a package that is simple for our guests and inclusive so they don’t have to go around to a lot of different places to make the party happen I can help our guests while getting more business.

I also learned from my conversations that the easier it is for guests to book something the more likely they will. If the conversations with guests is not clear and they have to jump through hoops to get information they will just move on. Also when a guest contacts you about doing an event you need to respond back as soon as possible because the guest will tend to go with the first person who responds, as long as it is in their price range.

Ok I have a lot of things to work on in order to get this department rolling.

Rules To Meeting The Parents

Meeting the parents can be scary, but it can also be exciting at the same time. Meeting your significant others parents is a big deal. Most people don’t tend to introduce the person they are dating to their parents until they are sure about the relationship. There are exceptions to this, but most of the time meeting the parents is the next step in the relationship. If you have made it this far congratulations!! Meeting the parents means that you are an important person in your significant others life and so they want to introduce you to the other important people in their life. Sometimes meeting the friends is more important than meeting the parents. If that is the case then these rules can be followed as well.

Here are a few simple rules to help get you started:

1.       Don’t freak out! Yes, it can be scary, but concentrate on the good things not the negative what if situations. Keep reminding yourself that your significant other wants you to meet them so they think that you are ready and it is the right time. Also remember that they don’t know you either so the parents will be just as nervous as you are.

2.       They want to meet you! This is a big one to remember and yet most of us forget this part. The parents want to get to know the person that their child is crazy about. Up until this point they only know you through what your significant other has told them. There is also a chance that your significant other has not told them anything so this is the opportunity for the parents to get to know you.

3.       Ask questions! Your significant other is a well of knowledge for you. This is your opportunity to learn as much as possible so you don’t go into this situation blind. Some good things to learn are what topics to stay away from. What their interests are so that if you share the same you will have some topics to talk about. Found out if there is any drama that you will need to stay away from. The last thing you want to do is put your foot in your mouth.

4.       Use basic manners! If you have perfect manners then great, you can skip the rest of this and go onto number five. The most basic manners are please and thank you. The issue that I have is not my please and thank you, it is swearing. I am a lady, but I tend to swear like a sailor. I know this is not a good thing and I need to be better about it, but around the parents it is a no no. Make sure to be respectful even if someone else is not. Extra brownie points if you offer to help, mothers love that.

5.       Know your audience! Two topics to stay away from as a general rule are politics and religion. If you know before hand, ask questions, that you share the same religious background or have the same opinions about politics then it is ok. Religion and politics can start a heated conversation, so if that is what you want then talk away.

6.       Be yourself!! This is the most important rule. Do not try and be the person that you think they want you to be. If you do this then you will come off as fake. Your significant other fell for you, not someone else. Let your personality shine through. If your significant other told their parents about you then they will be excited to meet YOU.

The best advise I can give is to go into the situation with an open mind and always be respectful. If you are relaxed and be yourself, I am sure their parents will fall in love with you as your significant other did.

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I just recently met my boyfriends’ parents, this Thanksgiving, and I can say that I was nervous, but I followed these rules and it went great. I can say that I wanted his mom to like me because he is close to his mom, but I didn’t change the way I did things, well I did not swear so for me that was a positive good life change. In my opinion things went really well, but just to make sure I asked my boyfriend and he said his mom liked me. I hope this helps you get through a scary situation.

Please share any rules or tips that would help others. The whole point of this is to share knowledge and help others get through life. Life can be hard so even a little help can make it easier.